You may have noticed, this blog is plain. No images or dramatic design. No visual chosen to make you feel something before you've read a word. That's intentional. Everything here argues that the tools used to hold your attention online are engineered to activate your feelings before you form a thought. It would be strange to make that argument on a website doing the same thing. What you'll find here is words, questions, and the occasional uncomfortable fact. What you do with them is up to you. The store is on Gumroad rather than Amazon. Amazon is optimized. Every element of it is designed to keep you there, show you more, and convert your attention into a purchase. It is very good at this. Gumroad is not optimized. It has the slightly unfinished feel of the early internet, back when a website was just someone putting something they made in front of people who wanted it. No algorithm. No sponsored results. No system studying your behavior to figure out what to show you ne...
The three questions won't beat the behemoth algorithm. True, but that is not the point. The three questions are not going to defeat big tech. The algorithm isn't sitting in a server farm somewhere, nervous about what I built. Meta has tens of thousands of engineers and decades of behavioral data and more money than most governments. A mom with three questions is not going to out-engineer that. So why bother. Because beating it was never the point. The algorithm still runs whether you ask the questions or not. The feed is still engineered. The slot machine is still in your pocket. The platforms are not dismantled by awareness. They were not built to be. What the three questions do is much smaller and much more honest than defeating anything. They make you a less automatic target. That's it. That's the whole claim. A person who pauses and thinks about who made this, who benefits from my attention, what do they want me to feel, is harder to move than a person who doesn...